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February 18, 2022
At the recently held SLIM DIGI Awards 2021, the leading poultry producer, Crysbro won the bronze award in the category Education/ Training/ Health Care/ Hospitality/ Real Estate & Construction/ CSR for their CSR campaign ‘The Crysbro Next Champ’. The Crysbro Next Champ was the only digitally driven CSR campaign to win at the prestigious annual awards ceremony, which acknowledges and celebrates excellent digital marketing efforts led by organizations in a variety of industries in Sri Lanka.

Award presenting to Crysbro team

The primary goal of Crysbro Next Champ project is to find and develop bright young athletes, as well as to refine their potential to compete on a global level. Crysbro, with the support of National Olympic Committee of Sri Lanka (NOC SL), should be funded all aspects of these young athletes’ journey to the international sporting arena as the first phase of one of Sri Lanka’s most notable Scholarship Programs.

Crysbro Next Champ project not only recognizes and rewards young sporting talent from across the country, but also provides expert advice on topics such as optimal training methods and nutrition to budding athletes from a variety of sports disciplines. Crysbro’s already considerable social contribution as a crucial pillar of the country’s rural economy was to be bolstered by generating sporting possibilities and promoting the idea of being physically and mentally active, according to the project’s founding goal.

Crysbro launched an online portal “ Next Olympic Hope” in partnership with the NOC SL, which allows locals and athletic fans to financially sponsor rural athletes, school sports associations, sports clubs and chambers for the first time in the South Asia region. All donations collect through this portal will be disbursed in full to the organizations to which they were donated, a process that will be closely monitored and supervised by NOC SL.

“As a home-grown organization, the vision of Crysbro has always been to drive sustainable positive change in rural communities in Sri Lanka while supporting the economy. We are honoured to collaborate with the NOC SL to empower the national athletic ecosystem of the country. It is our sincere hope that these young athletes will undoubtedly go forth to bring much glory to our motherland at major international sporting events. While it is certainly rewarding to help these young athletes realize their aspirations of winning a medal at these games, our primary objective would be on supporting the journey and the holistic development of each athlete that involves a series of training sessions. We are very proud to develop the first-ever crowdfunding platform in the South Asian region to support Sri Lankan athletes. Our efforts were aimed to elevate the experiences of unprivileged athletes in different parts of the country with big dreams. Winning this award gives us more encouragement to support more athletes and collaborate with more stakeholders in the athlete ecosystem. I thank the Maya team for having faith in our vision and goal.” stated Crysbro Senior Marketing Manager Amores Sellar.

Discussing the award, CEO at Maya, Ian Iddamalgoda said, “As the agency that handled the digital marketing campaign the Crysbro Next Champ, we feel extremely proud and honoured to be recognized by the Sri Lanka Institute of Marketing. We are grateful to Crysbro for believing us in developing the Crysbro Next Champ project digital marketing strategy. Crysbro Next Champ was our very first SLIM Digis entry and the only entry to the awarding ceremony, having our digital marketing campaign recognized by the industry is a great encouragement to our team. We are proud to say the crowdfunding platform developed to support the national cause is one of its kind and the very first portal in the South Asia region developed for athlete ecosystem empowerment. I must thank my talented and dedicated team here at Maya, without their dedication this would not be a possibility. Our main aim of applying for this prestigious award was to bring another glory and empowerment to Sri Lankan athletes.”

The Sri Lanka Institute of Marketing (SLIM) organized the SLIM DIGIS 2.1 to identify and reward Sri Lanka’s best digital marketing efforts and talents. It is one of Sri Lanka’s most prestigious awards programs that recognize innovation and emerging talent in the digital marketing space.

December 29, 2021

The National Olympic Committee of Sri Lanka – Crysbro Next Champ held an Athletes’ Skills Development Programme – 2021 over the last four months on various topics for the Next Champ scholarship holders. This programme was created to enhance the junior athletes’ skills and prepare them for their international competitions.

The main objective of the program is to develop athletes’ skills, such as English language level, leadership, sport disciplines, and related knowledge. This would be an excellent opportunity for athletes to forge a more successful career in sports. All the selected Next Champ scholarship holders were part of the programme.

There were eight sessions in this programme consisting of basic English for athletes, leadership and teamwork, communication skills, preparation of resume, Olympism and Olympic values, competition preparation, basic English writing skills, and an interactive session with the global sport managers. These sessions were facilitated by Mr. Shehan Ambepitiya, Ms. Hansika Wijayagunasekara, Mr. Gobinath Sivarajah, Ms. Charuni Dissanayake, and Ms. Dinkey Bandara. The last session was led by the Global Sport Managers: Ms. Zaya Yadamdorj of Mongolia, Mr. Derrick Ntege of Uganda, Ms. Kaji Krichena of India, and Ms. Xueying Ma (Michelle) of China. They have shared their sport experience and inspirational stories with our junior athletes.

At the closing ceremony of the programme, the president of NOC Sri Lanka, Mr. Suresh Subramaniam emphasized that every athlete has to focus on what they want to achieve in their career, which is really important. At the end of the programme, the athletes who had fulfilled the requirements of the course were issued certificates.

Dhanushan, a junior golfer, commented on the programme “As an athlete, this programme changed me as a knowledgeable athlete who got to know a lot of necessary information about the sport. The effort that was put in by the NOC Sri Lanka is really fantastic. It was a pleasure to be a part of this skills development programme.”

This is a great move by the National Olympic Committee of Sri Lanka when it comes to nurturing the NextGen athletes. We should all learn from them,” one of the global sport managers of this programme, Derrick Ntege, said.

One of the session facilitators, Shehan Ambepitiya who won three gold medals in a Youth Commonwealth Games described the programme that, “The young athletes we focus on through this program are national assets and the future of our country. This is not just another program that funds athletes to continue their sports, but a program that develops their skills and teaches them how to win in life in a competitive world. I do believe that thousands of youths in our country will be motivated to participate in and continue sports as a profession in the future.”

One of the global sport managers of the programme Zaya Yadamdorj, World Universiade Shooting Champion tweeted, “Great to see how NOC Sri Lanka contributes to the next generation of athletes through various effective programs. I really enjoyed the session. All the bests to the young athletes and the Sri Lanka NOC team.”

May 31, 2021

ජාතික මලල ක්‍රිඩා ශුරතාවලියට අදාල තවත් තරග කිහිපයක් අදියර වශයෙන් ඉදිරියේදී පැවැත්වීමට කටයුතු කරන බව ශ්‍රී ලංකා මලල ක්‍රිඩා සංගමය පවසයි. පවතින කොවිඩ් ව්‍යාප්තිය හේතුවෙන් ජාතික මලල ක්‍රිඩා ශුරතාවලිය පැවැත්වීමට හැකියාව ලැබුනේ එක් අදියරක් පමණි.
ටෝකියෝ ඔලිම්පික් තරගාවලියට පෙර මෙරට මලල ක්‍රිඩක ක්‍රිඩිකාවන්ට ඔලිම්පික් ක්‍රිඩා උළෙලට සුදුසුකම් ලැබීම සදහා මෙරට පැවැත්වෙන අවසන් මලල ක්‍රිඩා තරගාවලිය ජාතික ශුරතාවලියයි.

මේ දක්වා ඔලිම්පික් ක්‍රිඩා උළෙල සදහා මෙරට නියෝජනය කරමින් මලල ක්‍රිඩා ඉසව්වෙන් තරග වැදීම සදහා සුදුසුකම් ලබා සිටින්නේ නිලානී රත්නායක ක්‍රිඩිකාව පමණි. මේ අනුව තවත් ක්‍රිඩක-ක්‍රිඩිකාවන් කිහිපදෙනෙකුට අවස්ථාව උදාකිරීම සදහා ජාත්‍යන්තර තරගාවලි කිහිපයකට සහභාගි කරවීමට ද අවධානය යොමුවී ඇතැයි ශ්‍රී ලංකා මලල ක්‍රිඩා සංගමය පවසයි.